11 years scaling the world's fastest-growing platforms. I drive user acquisition, build brand trust, and generate revenue — across consumer and business audiences, in 15+ markets.
Scaled platforms from emerging to mainstream across EMEA. 1M+ new users, multi-market launch playbooks.
Shifted perceptions through high-profile partnerships — EURO 2020, Eurovision, BRIT Awards — and creator-led campaigns.
Built B2B MKT from zero. Generated leads. Drove +185% GMV. Scaled TikTok Ads 23x.
First major sports partnership. Paid, creators, in-app and press.
Creator-led campaign across multiple EMEA markets.
Pan-European brand campaign. TV, OOH, digital, social.
